The client
Bélair Aménagement is a landscaping and pavage company based in Gatineau, serving the broader Outaouais region. With over 15 years in business, they had built a strong reputation through word-of-mouth — but had essentially no digital footprint. No website, no Google Business Profile optimization, no structured way for new prospects to find them online.
In a market where homeowners increasingly start their contractor search on Google, being invisible online meant leaving entire segments of the market to competitors with worse work but better websites.
SEO & content strategy
The strategy centered on local search domination. We mapped every high-intent search query in the Outaouais landscaping market — "pavé-uni Gatineau," "aménagement paysager Aylmer," "terrassement Chelsea" — and built a content architecture designed to capture them systematically.
The approach was what we call a local SEO cluster: a hub-and-spoke model where the main service pages link to city-specific landing pages, each with genuine local content (not templated garbage with the city name swapped in).
The content architecture
- 5 core service pages: pavage, terrassement, aménagement paysager, murets & escaliers, entretien
- City-specific landing pages for Gatineau, Aylmer, Chelsea, Cantley, and Val-des-Monts
- Portfolio gallery with before/after project photos organized by service type
- FAQ sections per service with Schema.org FAQPage markup
- Bilingual throughout — critical in the Outaouais market
The build
The site was built as a fully static HTML site — no CMS overhead, no plugin vulnerabilities, no database. For a local service business that updates content infrequently, this is the right call. It loads fast, ranks well, and costs nothing to maintain.
We built a custom Google Apps Script backend for the contact form that logs every inquiry to a Google Sheet with lead scoring, sends branded email notifications, and auto-replies to prospects with a confirmation — all without a server.
Technical SEO
- Full Schema.org markup: LocalBusiness, Service, FAQPage, BreadcrumbList per page
- WebP image conversion with lazy loading — 90+ PageSpeed score
- XML sitemap with bilingual hreflang alternates
- Google Business Profile optimization with consistent NAP data
- Meta descriptions and title tags optimized per page for CTR
Results
belairamenagement.com went from zero to indexed and ranking within weeks. The site now drives a consistent flow of soumission requests from homeowners across the Outaouais — prospects who would have gone to competitors simply because Bélair didn't exist online before.
The local SEO cluster approach means that as Google's local algorithms continue to favor hyper-local content, Bélair's position strengthens over time rather than degrading. Each city page builds authority independently while contributing to the domain's overall topical relevance.
Running a local service business with no online presence — or a bad one? Let's fix that.