Tracking before spending
Most underperforming ad accounts share one flaw: they are optimizing for the wrong number. Clicks are cheap. Leads, booked calls and sales are what pay your rent. Before we launch anything, we set up conversion tracking that follows a visitor from the ad to the form, the phone call or the purchase, including bilingual sites and call tracking.
With clean data, the platforms' own automation works for you instead of against you, and we can tell you precisely what a customer costs from each channel. Our paid media playbook goes deeper into why return on ad spend alone is a misleading target.
Google, Meta and where your customers actually are
Google Search catches people who are already looking: emergency plumber, financial advisor Gatineau, MMA gym near me. It is usually the first channel for local service businesses. Google Display and YouTube build awareness and retarget visitors who did not convert. Meta (Facebook and Instagram) reaches people by interest and location, which suits visual businesses and offers, and it is where retargeting really shines.
We run campaigns in French and English with separate creative and keywords for each, because a translated ad is rarely a good ad. Budgets start small and scale on evidence, and you always see the account: it is yours, in your name.
Landing pages and creative that convert
An ad is only half the click. The page it lands on decides whether the visitor becomes a lead. We design and build dedicated landing pages, or fix the ones you have, so message, offer and form line up with the ad. Where the site itself is the problem, we say so; it is why our paid media work is often paired with web design.
- Search ad copy and extensions written for each service and language
- Static and video creative for Meta and YouTube, on brand
- Dedicated landing pages with fast load times and one clear action
- Ongoing A/B tests on offers, headlines and forms
Reporting you can read in two minutes
You get a plain-language monthly report: what we spent, what it produced, what we changed and what we are testing next. No vanity metrics, no forty-page PDF. Behind it is a live dashboard you can open any time. Management is a flat monthly fee, never a percentage that rewards us for spending more of your money.
Not sure paid media is right yet? For many local businesses the smarter first dollar goes to search-ready pages and local SEO. Tell us your goal in the project form and we will recommend the channel, even if it is not ads.